Project Overview
Step into the World of Transformers! Where action and adventure took center stage—dynamic, thrilling, and unforgettable.
At the heart of the experience stood a custom 18m x 5m activation stand, surrounded by towering Transformers installations. Fans tested their code-breaking skills, raced to mine Energon, and faced off in a virtual showdown between Autobots and Decepticons. RR2 Global delivered the excitement—transforming a mall space into a fully immersive Transformers adventure.
Project Brief
- Client Hasbro Inc.
- Category Brand Activation
- Location Jeddah, Saudi Arabia
- Completion November 2025
